International Datacasting Laser Two Ad Insertion Video Receiver & Stream Splicer

LASER Two Ad Insertion Stream Splicer Video Receiver

Satellite Video Receiver with integrated Ad Server and Stream Splicing for Broadcast Distribution Networks

A cost effective solution for ad insertion, International Datacasting LASER Two Receiver allows broadcasters to increase their advertising revenues by offering regional or local ad insertion and blackout for satellite delivered content.

Ad Insertion for Satellite Distribution

LASER enables broadcasters distributing content via satellite to increase advertising revenues by inserting regional or local commercials at the edge of the network. It also opens up the door to additional advertising clients, as broadcasters are no longer constrained by regional licensing or regulatory issues, and can simply blackout and replace advertising inventory to suit their needs.  Each receive location can be addressed individually or by geographical area. LASER provides pinpoint accuracy, allowing satellite operators to offer advertisers the same level of ad insertion granularity offered by Cable TV or IPTV providers.

Frame Accurate Remote Site Splicing

Most ad insertion systems available in the market today are designed for high density commercial insertion within a Cable TV or IPTV headend. Until now, cost effective, edge‐based ad insertion for satellite delivery has not been available. LASER combines frame accurate video splicing within the remote site receiver, with ad content delivery and SCTE‐35‐based splicing control at the headend, to provide broadcasters delivering content by satellite with an easy‐to‐deploy, elegant solution for increasing advertising revenue.

Content Distribution and Ad Insertion

LASER uses a narrow data channel multiplexed alongside the primary video feed to distribute advertising content. IDC’s market‐leading Centient Media Aware Content Delivery Network (CDN) platform uses this data channel to deliver and manage advertising content on the network’s population of receivers. Triggering of advertising insertion may be passed through (if contained in the original feed), or is alternately controlled by the Ad Insertion Module (AIM) of IDC’s Production Manager product. IDC’s LASER receivers support frame accurate video switching, providing broadcast quality splicing over satellite enabling commercial insertion granularity down to even an individual site.

Professional IP and RF Interfaces

The LASER platform supports the professional distribution segment of the market. LASER supports ad and program insertion for a single channel of video content, outputing compressed domain MPEG transport stream over IP for retransmission, as well as digital and analog video and audio outputs.